Our Story: The Heart Behind Femme Instinct

The Story Behind Femme Instinct

Femme Instinct started with a lot of frustration, a ton of passion, and a refusal to settle for anything less than what felt true to me.

As a kid, I always had a folder full of designs in my hands. My Saturdays were for fashion classes—learning the basics, dreaming big, and creating my first piece of clothing at just 12 years old. But as I grew up, I was constantly told to be "practical." To focus on a "real" career. And for a while, I did. I chased paths that were supposed to make me feel secure, but they never really felt like me.

In college, I designed my first hoodie. I was so excited—but I never followed through. Fast-forward to 2022, I had left my 9-to-5, started making six figures as a brand ambassador, and was thriving on paper. But the more I learned about the fashion industry—its waste, lack of ethics, and poor quality—the less it sat right with me. Promoting fast fashion and overconsumption started to feel wrong. I knew I couldn’t keep doing it, even if it meant walking away from easy money.

That’s when Femme Instinct stopped being just an idea in the back of my head. It became my purpose. I was tired of playing small, tired of ignoring what I’d known deep down for so long: I’m meant to create. Political frustration, harmful rhetoric, and my own personal dreams all came together and pushed me to take this leap.

Femme Instinct isn’t just a clothing brand. It’s a statement. It’s for every woman who’s been told to tone it down or play it safe. It’s for the bold, unapologetic individuals who know their worth and won’t let the world ignore it.

I’m committed to doing things differently—better. That means creating fashion that’s sustainable, high-quality, and actually reflects the people who wear it. I’m sacrificing the easy route because I know this matters. It’s not just about clothes; it’s about creating something meaningful, for you and for me.

This brand is my heart on my sleeve. It’s for the dreamers, the fighters, and the women who are done asking for permission. Femme Instinct is for us. And I’m so glad you’re here to be part of it.